The Sound Board

While the expression "customer loyalty" is quite common there is also what I'd like to call "company loyalty", and in this case perhaps "developer loyalty ".

In June 2015 I bought in a sale Nomad Factorys Analog Trackbox for $9.99. A channelstrip. Yesterday I got an email from them telling me they just released version 4 of the Blue Tube Bundle where Analog Trackbox is places.

Ok, time to upgrade i thought, what will it cost me?

Turns out that I'm getting the update for free. The whole bundle that is, a total of 19 plugins. Because I'm a loyal customer. Well, truth be told I have a few others.

Now, sure. I have more compressors and EQs than I'd like to admit and would be totally OK to only getting the Analog Trackbox for free. Nonetheless I find it very generous of them.

I often use their take on the Pultec, just because it is all three at once and it's more convenient using that than for example UAs Pultec which takes up three insert slots. Do they sound the same? I don't care.

Long winding about nothing. Just wanted to share.

Any other developer that you can think of with a similar philosophy on customer loyalty?

I think I got the initial version of Omnisphere as an upgrade from Atmosphere and the upgrade from Trilogy to Trilian for free from Spectrasonics, which might be the biggest updates I’ve had from a company.

There have been a lot of others though, generous inexpensive or free updates from other companies.

Lawrence wrote: ↑Feb 22, 2026 12:32 pm I think I got the initial version of Omnisphere as an upgrade from Atmosphere and the upgrade from Trilogy to Trilian for free from Spectrasonics, which might be the biggest updates I’ve had from a company.

I think we had to pay for those? At least I did. It was really cheap, though, at $149 for Omnisphere. (I can't find the Trillian email, so I don't remember how much that was.)

Mike Greene wrote: ↑Feb 22, 2026 2:19 pm

Lawrence wrote: ↑Feb 22, 2026 12:32 pm I think I got the initial version of Omnisphere as an upgrade from Atmosphere and the upgrade from Trilogy to Trilian for free from Spectrasonics, which might be the biggest updates I’ve had from a company.

I think we had to pay for those? At least I did. It was really cheap, though, at $149 for Omnisphere. (I can't find the Trillian email, so I don't remember how much that was.)

Possible. Free or really cheap.

Or maybe they liked me better?

My memory is that the upgrades were free if you had all three instruments (including. Stylus) which I did. On the other hand, my memory is not exactly elephant-ish.